sei bella

We combine the most powerful ingredients found in nature with the safest and most effective scientific knowledge—creating products that enhance, not change; perfect, not cover up; highlight, not hide.
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wellness inspired beauty

Know your beauty inside and out – including the products and ingredients that are working for you (and the ones that don’t).

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We do not conduct or commission animal testing on any of our beauty products—no exceptions.

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only what's needed

We don’t over-formulate, under-formulate, or over-package beyond what is necessary to achieve optimal results.

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affordable quality

Our products stand up against the best in the market, but are offered at affordable prices.

Confidence in every ingredient

We get it: what goes on your skin and hair is just as important as what goes into your body. We formulate our products for exceptional performance while being free of harsh chemicals and unnecessary additives. Natural ingredients are the work-horse of our formulations, and we support them through safe, effective science. We offer better solutions in:

    • Skin Care
    • Hair Care
    • Color Cosmetics
    • Fragrances

We design our formulas to work with the natural stages of your skin and hair, enhancing your innate appeal and focusing on skin health throughout every year of your life.

foundation shades to find your perfect match

color cosmetics to choose from


Not only do our researchers extensively test every ingredient in our formulas, but our products are then tested by real customers to ensure they are safe, potent, and powerfully effective. We take our science seriously—and we have the results to prove it.